Digital is NOT a channel – LIVErtising 15.2 – Student notes

February 10, 2015

Hello dear LIVErtising students.

This is already the second week of our common journey through LIVE advertising. As participation and engagement are at the heart of this shift in the marketing communication approach, let me insist on the need for you, as students, to start participating and engaging in your own learning process. I have intended this site to help you do just this.

I trust you have found and watched the videos shown in the first lecture last week. You are all ready to get Twitter updates through #LIVErtising. Thanks to this, you have discovered your own Bookdating media object and started interacting with your peer’s productions. You’re also going to download tomorrow’s student notes in order to help you be actively involved in tomorrow’s encounter, right? Here it is. All student notes documents will be available on the Onedrive/Skydrive.



Let’s meet tomorrow to find out that digital is **not** a communication channel. Really?

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