Book dating 2015 – timetable added
All LIVErtising student have selected a book in line with marketing communication and have also produced media based on their reading. This only becomes meaningful when you can share the insights you won in this way with other interested people.
A first platform that enables sharing this experience is the Bookdating Listly page with your media.
Here is more information about a second opportunity to share: Bookdating is an ideas exchange during two lectures when everyone will get an opportunity to lead an exchange of ideas around their book. Taking turns, you’ll each be responsible for such an “ideas table” during half an hour, together with your book partner, with six tables working at the same time. All the other students who are not animating a table can choose the table that suits their interest best. At the end of the lecture each of you will have led one exchange table and attended the others. For organisational reasons, you are only required to attend the lecture when you are delivering your own ideas table.
Leading an ideas table for half an hour means being prepared to keep your audience (the students who have chosen to attend your exchange) active around your reading, for half an hour:
- asking questions,
- answering a poll,
- playing a game,
- suggesting ideas,
- inventing examples and counterexamples… .
This means much more than just summarizing your book; it means making your book relevant, or abstracts from it, or some of the author’s ideas, or a campaign that illustrates it… or whatever you feel useful to make your audience actively interested. In a word, it means keeping your audience ***engaged*** – book dating, in short!
The dates are March 11 and March 25. The detailed timetable is here – it is still possible to switch two pairs after letting me know:
To prepare this, I’ll ask you to visit the Bookdating page and engage with your fellow students’ media: comment, like, share, depending on your interests. I hope this answers the questions you had about this. If not… comment! Let me add I am eager to start book dating with you!