The state of mobile february 2014

February 16, 2014


When last week we analysed the evolution the consumer has presented recently we had to leave out the last change we need to cover to set the background of our LIVErtising – participatory advertising – journey. The consumer is decidedly mobile – but even more, they are increasingly always ON.

Here is an infographic that illustrates the rise of mobile today. It is entitled “25 statistics that will drive the future of mobile advertising”. The first data may be more anecdotal, while the info concerning mobile advertising will be immediately relevant to you. Read them carefully to make notes. Click on the image to enlarge it:


Mobile landscape 2014

 Source: Search Engine Journal –

Beyond raw data, it is important to analyze the situation, to explore the whys and hows that underlie it. This is what I invite you to do together next Tuesday in our third lecture called “Alway ON”. Print and bring the sheets I have prepared for you to make notes easily. Here they are:



The position we’ll be taking is a definite “Mobile First”, which goes one step further than the “responsive” guideline we covered in a preceding post. Now, let me insist: all your comments, questions and suggestions are most welcome as a comment or on Twitter with the LIVErtising hashtag.

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