LIVErtising #2 notes: conversation marketing
Here is the student handout for LIVErtising #2. It is subtitles: from interruptive advertising to networked communication over permission marketing. A journey through the three stages advertisers need to go through to tune in to today’s market.
From now on, I’ll ask my students to download the document, print it in the format that suits them best, and take it with them to attend the lecture and make notes efficiently. Every week they should find the student handhout for the following lecture a couple of days before the lecture itself.
Here we go with number 2. Do not hesitate to comment!