Advertising goes online, decidedly, and cross-media: LIVErtising #5

April 15, 2013

Hope you enjoyed your Easter break from the daily routine – and took the opportunity to go over the subjects we’ve covered together already. You know you can access the presentations in the Slideshare section at all times.

This week, in LIVErtising #5, we are going to make an inventory of online advertising, blowing some myths that still distort our practice of online, and focusing on the major categories of digital communication. Here is the Slideshare in both PDF and PPT formats.

There is a post I wrote about a year ago, entitled “Nine reasons why online is to grow”, which provides necessary background facts to provide a framework for this lecture. You’ll have to take it into account when working on #5.
The venue: our usual GC103 ! I look forward to sharing this with you.
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