Understanding the basics of SEO – Video Assignment
In our analysis of online advertising there is one aspect that stands out: search. Search advertising, mainly on Google, is indeed the heavyweight in terms of adspend, because search is an important activity on the web. This is shows again in the latest IAB Adspend report.
Globally this is called SEM, or Search Engine Marketing. It includes two different activities: SEO and SEM, Search Engine Optimisation ad Search Engine Advertising. Understanding each of them correctly and knowing how they relate to each other are two necessary goals of the coming lectures devoted to online advertising.
As a part of the course’s assignment, I am asking you to view and make notes from the following video. It is a webinar offered by Hubspot. It is entitled SEO 101 and provides an introduction to Inbound Marketing and SEO. I have broken it down into short sequences to make your work easier. Watch carefully. And do not hesitate to comment: questions, illustration, opinion, …
I want to add that this is the best introduction I(ve seen to the subjct of inbound marketing. Yet, it is getting somewhat old and should be qualified here and there. Google has indeed introduced many changes since then, but you’ll find it far easier to understand these constant evolutions in how Google works after grasping the basics. This is what you can expect from this video.