12-step Landing Page Optimisation
An element that came up in our journey in online advertising is the importance of landing pages. If the visitor to your site lands there after clicking on a link or banner – on a referral website, in an email or an a social platform – you must welcome them on a page that answers the specific reason why they clicked in the first place. Indeed, that visit is not a cold call. The visitor clicked because he/she wants more information than they already have. It is that information you must give, no more, no less. If not, you’ll lose them.
Simple enough, not? Until you start scratching your head to find out how to do that. This is exactly when you need an infographic like that below by Oli Gardner on Unbounce – the 12-step landing page rehab programme. It says all you need in first instance. Print it, keep it, act on it. And you’ll improve your online presence for certain.