LIVErtising starts anew
Here we go again. Early February, a new start for my LIVErtising course for advertising Masters students at IHECS Brussels.
The course focuses on the radical change that has been taking place in society over the past decade. Those changes have introduced new ways of connecting, which means new ways of communicating, which in turn means new ways of socializing. This change has put participation at the heart of our lives. We all participate by uploading pictures, publishing videos, writing comments, evaluating services, liking brands, tagging photos, in a word: publishing pieces of ourselves, of what we like, what we want, who we are, how we live, what we read, who we go out with and when, …. Not in the least by feeding our profiles on Facebook, by searching for keywords on Google or by putting our CVs online on LinkedIn.
Doing so, we have moved from being consumers of contents to becoming producers of contents as well, at least in part, at least part of our lives. This is a societal shift that marketing communication cannot ignore. This is also the focus of our LIVErtising course.
In line with its focus, the course will be based on this blog and on a twitter account (@LIVErtising) – they are intended to make student participation in the construction of contents possible. Look around the blog to discover its varied contents to illustrate the course. It includes a copy of the students’ notes, published before each lecture – yes – so you can print it before class and make notes more easily.
I am really keen to start again, looking forward to comments, questions, suggestions – whatever may help us understand that complex LIVEscape we’re living in better. Yes, your contributions are mmmmmmmost welcome!