SocMed Strategy: define your objectives

April 17, 2011

One of the fundamentals in communication, as in everything you undertake, is to define your objectives: where do you want to get, what do you want to achieve? This is true in advertising as well as in social media marketing. Never forget this. Even more: start by stating your objectives. On paper. Clearly. In a way you can communicate them to anybody.

To help you put this in perspective, here is an interesting infographic from CMO.com . Useful tool to include in your socmed kit. You can download the graphic as a PDF file here. Or you can visit the original site is here.

2011 CMO Social Media Chart

2011 CMO Social Media Chart

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