SEO in plain English
One of the subjects we covered in some depth in the course is that of Search. As Search reveals an intention, an intention to find information, to connect to your brand, to your organization, to the idea you’re promoting on your site, … it cannot be ignored. Through Search you can reach people who are (potentially) interested in what you have to offer.
The search results, as you know, may be “organic” or “sponsored”, that is to say “natural” or “paid”. Now, as organic results get the major share of searchers’ clicks, in a proportion that is reported as high as 75% vs 25%, it deserves our full attention.
This is why I’ll recommend the following white paper from Hubspot, the same specialised agency that offers the Website Grader we used in the course to analyze a website. It covers SEO basics in a very informative way. All you need to do is identify yourselves to get the document free. A clear example of Inbound Marketing, of a content strategy that intends to build “whuffie”. Help yourselves by clicking on the picture…