New start for LIVErtising

January 28, 2011

Here we go again. Early February, a new start for my LIVErtising course for advertising Masters students at IHECS Brussels.

The course focuses on the radical change that has been taking place in society over the past decade. Those changes have introduced new ways of connecting, which means new ways of communicating, which in turn means new ways of socializing. This change has put participation at the heart of our lives. We all participate by contributing contents, by producing data, by publishing pieces of ourselves, of what we like, what we want, who we are, how we live. Not in the least by feeding our profiles on Facebook, by searching for keywords on Google or by putting our CVs online on LinkedIn.

In a word, we have moved from being consumers of contents to becoming producers of contents as well, at least in part, at least part of our lives. This is a societal shift marketing communication cannot ignore. This is also the focus of our LIVErtising course.

In line with its focus, the course will be based on this blog and on a twitter account (@LIVErtising) – they are intended to make student participation in the construction of contents possible. Look around the blog to discover its varied content to illustrate the course. It includes a copy of the students’ notes, published before each lecture – yes – so you can print it before class and make notes more easily.

LIVErtising 1 Bring the Love Back – stutents’ notes

I am really keen to start again, looking forward to comments, questions, suggestions – whatever may help us understand that complex LIVEscape we’re living in better. Yes, your contributions are mmmmmmmost welcome!

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3 Comments. Leave new

Here we go again! 😉

By the way, I found an interesting paper about Cloud Computing:

Maybe it could be interesting for your course…

Just one last thing: it’s “stuDents’ notes” 😉



Jean-Pierre Ranschaert
February 11, 2011 12:06

Thank you for following the blog and for suggesting a good read! Keep in touch Cyrille!


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