Inbound marketing : assignment
The concepts of SEO and SEM seemed uncertain territory for some students attending my class some time ago when I first introduced them in the context of “online advertising“. As a part of the course’s assignment, I am asking you to view and make notes from the following video. It is a webinar offered by Hubspot. This young but very active web player defines itself as “(…) an inbound marketing system that helps your business get found on the Internet by the right prospects and convert more of those prospects into leads and paying customers.”
Very much in line with LIVErtising, they ensure their relevance not by shouting at you that they are good, but by letting you experience how good they are without saying it. One tool you must integrate into your toolbox is their Website Grader. Another is their Resources section on the site. One of these is the video below.
It is entitled SEO 101 and provides an introduction to Inbound Marketing and SEO. I have broken it down in short sequences for your ease of use. Watch carefully. And do not hesitate to comment here… or on Hubspot’s webspot. I want to add that this is the best introduction I’ve seen to the subject of inbound marketing. Yet, it is a couple of years old and should be qualified here and there. Google has indeed introduced many superficial changes since then, that do not change the general picture at all. But in 2010 Google launched MayDay and Caffeine, and that makes a real change. But this is a story we’ll tell after Easter…