New start – Feb 2010
As February is starting, so is my new Masters course in Marketing Communication at IHECS, Brussels. Is is entitled LIVErtising and deals with LIVE advertising. Conversations with people, instead of communication at a target. This approach is based on the increasing omnipresence of Social Media.
To get an idea of some keywords that will be covered in the course, here is a tag cloud – here we go :
As the course deals with social media, it will be supported by a blog and a twitter feed. This means I have created it so you can build it together with me, providing comments, responses, feeds, share it, mash it up RSS it, Delicious it, … all interactive communication tools that the course will focus on.
I must tell you I am eager to start this new collective discovery. I hope you’re going to learn as much as I learnt preparing it, and also as much as I intend to learn from your input in it.