LinkedIn… or not? (1)

April 25, 2010

This week in our LIVErtising masters course at Ihecs, somebody asked why they should be present on the professional social platform LinkedIn, beyond the present rush towards social networks.

I feel the question is relevant: what can LinkedIn offer a graduating student, beyond the presence on one more social network? These come indeed by the dozen, as Brian Solis’ Conversation Prism shows graphically in an elegant and synthetic way – you’ll need to click on the visual to read it better.

Numbers show LinkedIn is no match to Facebook in terms of coverage/reach.

So, what can it offer students more specifically?

For those who are not familiar with LinkedIn (raise your hands), here is a basic introduction to the platform to make sure it has no secrets for you:

Now, like **all** conversation platforms, and like **all** tools, LinkedIn needs trying out and experimenting somewhat. This is something nobody else than you can do: take half an hour to browse through the platform, click around, build a presence and flesh out your profile. To save you time, I have included another video intended for young graduates.

In another post I intend to zoom in more specifically on the reasons you can’t afford being absent from LinkedIn as a graduate in marketing communication. In the mean time, I look forward to your comments.

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