LinkedIn… or not? (1)
I feel the question is relevant: what can LinkedIn offer a graduating student, beyond the presence on one more social network? These come indeed by the dozen, as Brian Solis’ Conversation Prism shows graphically in an elegant and synthetic way – you’ll need to click on the visual to read it better.
Numbers show LinkedIn is no match to Facebook in terms of coverage/reach.
So, what can it offer students more specifically?
For those who are not familiar with LinkedIn (raise your hands), here is a basic introduction to the platform to make sure it has no secrets for you:
Now, like **all** conversation platforms, and like **all** tools, LinkedIn needs trying out and experimenting somewhat. This is something nobody else than you can do: take half an hour to browse through the platform, click around, build a presence and flesh out your profile. To save you time, I have included another video intended for young graduates.
In another post I intend to zoom in more specifically on the reasons you can’t afford being absent from LinkedIn as a graduate in marketing communication. In the mean time, I look forward to your comments.