Follow up on “Social Media WTF(uzz)?”

March 23, 2010


Hello again,

Thanks a lot for your attendance and engagement of last Thursday. It was fun and instructive.

Regarding the assignment for the 20th May here is a short summary of what is asked to you.

Principle : The Elevator Pitch
Format : Work in groups of 4 with at least one man per group. Each group will have 5 minutes to present
Challenge :
  1. Find a strategic line (the strategy) for Raz*War in order to reach its objective of reaching young European males through Social Media
  2. Present a maximum of 3 ways (the tactics) to implement the strategy by using Social Media.
You will be evaluated on the clarity, consistency and sharpness aspects of your proposal. 5 minutes is short and long.
Some advice: Go straight to the point. Be open to crazy ideas. It is a group challenge (collaboration is important). You can bring stuff in an elevator 😉

As a reminder you can have a look at the presentation here (slides in English and audio in French). I prepared this presentation to another group of people and used the slides for you. The content remains valid of course.

If this task description does not seem to define your job clearly enough, I’ll be happy to answer any question you ask as a comment to the present post. Do not hesitate to ask your questions in time.

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[…] invite you to visit Buzzword and have a look around, I have posted our schedule for the Raz*War Elevator Pitch there in the shared “LIVErtising” folder – if you want to add your names in the […]


[…] is merely intended to hint at elements from the keynote of the course. They provide a guideline for the Raz*War pitch to be held on May […]


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Have fun 🙂


[…] This post was mentioned on Twitter by Jean-Pier Ranschaert and Jean-Pier Ranschaert, Jean-Pier Ranschaert. Jean-Pier Ranschaert said: Follow up on "Social Media WTF(uzz)?": – just added to the blog […]


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