Follow up on “Social Media WTF(uzz)?”

2010 Assignments, 2010 Course, 2010 Evaluation, guest speaker, Social Media Marketing , , ,

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elevator-pitch

elevator-pitch

Hello again,

Thanks a lot for your attendance and engagement of last Thursday. It was fun and instructive.

Regarding the assignment for the 20th May here is a short summary of what is asked to you.

Principle : The Elevator Pitch
Format : Work in groups of 4 with at least one man per group. Each group will have 5 minutes to present
Challenge :
  1. Find a strategic line (the strategy) for Raz*War in order to reach its objective of reaching young European males through Social Media
  2. Present a maximum of 3 ways (the tactics) to implement the strategy by using Social Media.
You will be evaluated on the clarity, consistency and sharpness aspects of your proposal. 5 minutes is short and long.
Some advice: Go straight to the point. Be open to crazy ideas. It is a group challenge (collaboration is important). You can bring stuff in an elevator ;-)

As a reminder you can have a look at the presentation here (slides in English and audio in French). I prepared this presentation to another group of people and used the slides for you. The content remains valid of course.

If this task description does not seem to define your job clearly enough, I’ll be happy to answer any question you ask as a comment to the present post. Do not hesitate to ask your questions in time.

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