LIVErtising
networked, participative, collaborative

LIVErtising is…

LIVErtising is the online support of my Masters Course in Marketing Communication at IHECS, Brussels. It is provided by Jean-Pierre Ranschaert.

The subject of the course is LIVE advertising, i.e. participation, networked, people-centered communication. LIVErtising is intended to gather social capital through the use of social networks. It observes, describes and analyses the switch that is progressively taking place from the broadcast paradigm over permission marketing to networked communication.

LIVErtising has progressively developed its webpresence through several online tools. The LIVErtising blog and Twitterfeed are the main communication channels. In line with the course, this platform is intended to be participative, open, user-driven. It offers many tools to go social, hoping many of my visitors will accept to share theirs thoughts on it.

Latest blogposts

All blogposts
Inbound certifications 2020 for LIVErtising students

Inbound certifications 2020 for LIVErtising students

May 09 2020

In a previous post I suggested the possibility for LIVErtising students to broaden their scope beyond the boundaries of the course by attending the Inbound Marketing video course with Hubspot Academy and getting certified. Results have far exceeded my expectations and hopes: a wide majority among the students, both IHECS and Erasmus, are now Inbound Certified and/or hold one of the extensive certificates of the Hubspot Academy.   As erring is human,…

Your 3 stones of knowledge: the LIVErtising 2020 exam

Your 3 stones of knowledge: the LIVErtising 2020 exam

Mar 25 2020

Under the present dire circumstances, here is a confirmation of the exam format as I announced it during the first lecture, identical in format to the preceding years. May 11 update: Check your Hubspot results in the relevant post on this blog. May 1 update: Here are the Instructions for the oral exam conducted online by webcall on TEAMs – every student taking the exam must have read and understood these guidelines…

LIVErtising 20 Hubspot Academy Certification

LIVErtising 20 Hubspot Academy Certification

Feb 17 2020

May 9 update: check your results at the bottom of the post! LIVErtising is marketing communication based on engagement. In this course I’ll try to base my approach on the same foundation: interaction and amplification/advocacy. This is why I invite you all to have a look around the site and discover the many things it has to offer for your own personal development. In this post I’ll introduce the possibility to get…

A strong online presence requires
relevant content

LIVE content platforms

Twitter

Content curation for LIVErtising students

FB page

Comment and share my Tweets and Blog posts

LinkedIn

Source of connections for LIVErtising students

Google+

In case G+ breaks through one day!

Youtube

To view the course videos again and again

 

Skydrive

Grab my paper documents and scans

Slideshare

To grab my wonderful slides ;-D

Some pictures I use in my slides

Listly

Social bookmarks for my dissertation students

Netvibes

All my RSS feeds – I don’t feedly

Spotify

I love music – share my tastes?

Pinterest

Some of my pins – do you pin?

Are you ready to start a conversation?

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