networked, participative, collaborative

LIVErtising is…

LIVErtising is the online support of my Masters Course in Marketing Communication at IHECS, Brussels. It is provided by Jean-Pierre Ranschaert.

The subject of the course is LIVE advertising, i.e. participation, networked, people-centered communication. LIVErtising is intended to gather social capital through the use of social networks. It observes, describes and analyses the switch that is progressively taking place from the broadcast paradigm over permission marketing to networked communication.

LIVErtising has progressively developed its webpresence through several online tools. The LIVErtising blog and Twitterfeed are the main communication channels. In line with the course, this platform is intended to be participative, open, user-driven. It offers many tools to go social, hoping many of my visitors will accept to share theirs thoughts on it.

Latest blogposts

All blogposts
Inbound certifications 2020 for LIVErtising students

Inbound certifications 2020 for LIVErtising students

May 09 2020

July 20 update: Students who have already taken two certifications will keep them for the August exam; if you have only taken one course and certificate for the June exam, or if you have not taken any, you can do so under the same rules as for the June exam – you’ll have to communicate your results by mail before August 21 at midnight. Mail me in case of trouble registering on…

Your 3 stones of knowledge: the LIVErtising 2020 exam

Your 3 stones of knowledge: the LIVErtising 2020 exam

Mar 25 2020

Under the present dire circumstances, here is a confirmation of the exam format as I announced it during the first lecture, identical in format to the preceding years for both the June and August session. These Instructions for the oral exam conducted online by webcall on TEAMs still apply – every student taking the exam must have read and understood these guidelines and apply them during the whole exam. July 20 update:…

LIVErtising 20 Hubspot Academy Certification

LIVErtising 20 Hubspot Academy Certification

Feb 17 2020

May 9 update: check your results at the bottom of the post! LIVErtising is marketing communication based on engagement. In this course I’ll try to base my approach on the same foundation: interaction and amplification/advocacy. This is why I invite you all to have a look around the site and discover the many things it has to offer for your own personal development. In this post I’ll introduce the possibility to get…

A strong online presence requires
relevant content

LIVE content platforms


Content curation for LIVErtising students

FB page

Comment and share my Tweets and Blog posts


Source of connections for LIVErtising students


In case G+ breaks through one day!


To view the course videos again and again



Grab my paper documents and scans


To grab my wonderful slides ;-D

Some pictures I use in my slides


Social bookmarks for my dissertation students


All my RSS feeds – I don’t feedly


I love music – share my tastes?


Some of my pins – do you pin?

Are you ready to start a conversation?

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