networked, participative, collaborative

LIVErtising is…

LIVErtising is the online support of my Masters Course in Marketing Communication at IHECS, Brussels. It is provided by Jean-Pierre Ranschaert.

The subject of the course is LIVE advertising, i.e. participation, networked, people-centered communication. LIVErtising is intended to gather social capital through the use of social networks. It observes, describes and analyses the switch that is progressively taking place from the broadcast paradigm over permission marketing to networked communication.

LIVErtising has progressively developed its webpresence through several online tools. The LIVErtising blog and Twitterfeed are the main communication channels. In line with the course, this platform is intended to be participative, open, user-driven. It offers many tools to go social, hoping many of my visitors will accept to share theirs thoughts on it.

Latest blogposts

All blogposts
LIVErtising 2018 on the starting blocks

LIVErtising 2018 on the starting blocks

Feb 14 2018

February is here again with its usual load of advertising adrenaline, the American Super Bowl among its most prominent events, possibly overshadowed by Elon Musk’s stunt launching his Tesla into outer space. More than ever this asks the question: where is advertising taking us? Each year February also sees the start of a new LIVErtising term for Masters students majoring in Advertising at IHECS, Brussels. The course focuses on the radical change…

Youtube ads in a nutshell

Youtube ads in a nutshell

Nov 13 2017

Here is a nice infographic I want to share with you. No words needed, just use it as a springboard to inspire you. Thanks,!

Your three stones of knowledge: the LIVErtising exam

Your three stones of knowledge: the LIVErtising exam

Aug 17 2017

I want to confirm here the information I gave  in the first lecture. (Added June 3: do not miss the Q&A in the comments at the bottom of the post!) Added August 17: Timetable for the September exam at the bottom of the post YOUR STUDY The exam contents correspond to the information shared during the lectures, on the basis of the slides – I mean, the oral contents shared during the…

A strong online presence requires
relevant content

LIVE content platforms


Content curation for LIVErtising students

FB page

Comment and share my Tweets and Blog posts


Source of connections for LIVErtising students


In case G+ breaks through one day!


To view the course videos again and again



Grab my paper documents and scans


To grab my wonderful slides ;-D

Some pictures I use in my slides


Social bookmarks for my dissertation students


All my RSS feeds – I don’t feedly


I love music – share my tastes?


Some of my pins – do you pin?

Are you ready to start a conversation?

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