networked, participative, collaborative

LIVErtising is…

LIVErtising is the online support of my Masters Course in Marketing Communication at IHECS, Brussels. It is provided by Jean-Pierre Ranschaert.

The subject of the course is LIVE advertising, i.e. participation, networked, people-centered communication. LIVErtising is intended to gather social capital through the use of social networks. It observes, describes and analyses the switch that is progressively taking place from the broadcast paradigm over permission marketing to networked communication.

LIVErtising has progressively developed its webpresence through several online tools. The LIVErtising blog and Twitterfeed are the main communication channels. In line with the course, this platform is intended to be participative, open, user-driven. It offers many tools to go social, hoping many of my visitors will accept to share theirs thoughts on it.

Latest blogposts

All blogposts
3 Marketing Predictions for 2019

3 Marketing Predictions for 2019

Jan 07 2019

As usual at the turn of the year, many marketing communication experts have been vying for our attention recently. Google too has asked three of them to turn back on 2018 in order to predict what is likely to be hot this year. Here are their candidates: voice marketing, consumer intent and influencer marketing. Areas you’ll need to focus on in order not to miss the boat, or even only rock it.…

Your LIVErtising 3 stones of knowledge (August 2018 exam)

Your LIVErtising 3 stones of knowledge (August 2018 exam)

Jul 05 2018

To start you preparing the LIVE exam actively, here is the necessary information about the format and contents of the exam. <July 6 update: please register your name for the August 27 oral exam in the timetable below – contents and format remain strictly identical, which means you can benefit from a Hubspot certification taken and passed between July 6 and August 18> <May 15 update: the complete list of exam concepts…

Moving from SEO to SXO

Moving from SEO to SXO

Apr 16 2018

The next stop on our digital advertising journey will be SEO… or rather SXO. Optimising your website for a better search experience for the user To warm up, here is a short quiz that’ll help you gauge your understanding of the SEO field. Take it before next Friday’s lecture, to make this more relevant to you. And the direct link to the quiz. The student version of the keynote can be downloaded…

A strong online presence requires
relevant content

LIVE content platforms


Content curation for LIVErtising students

FB page

Comment and share my Tweets and Blog posts


Source of connections for LIVErtising students


In case G+ breaks through one day!


To view the course videos again and again



Grab my paper documents and scans


To grab my wonderful slides ;-D

Some pictures I use in my slides


Social bookmarks for my dissertation students


All my RSS feeds – I don’t feedly


I love music – share my tastes?


Some of my pins – do you pin?

Are you ready to start a conversation?

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