LIVErtising
networked, participative, collaborative

LIVErtising is…

LIVErtising is the online support of my Masters Course in Marketing Communication at IHECS, Brussels. It is provided by Jean-Pierre Ranschaert.

The subject of the course is LIVE advertising, i.e. participation, networked, people-centered communication. LIVErtising is intended to gather social capital through the use of social networks. It observes, describes and analyses the switch that is progressively taking place from the broadcast paradigm over permission marketing to networked communication.

LIVErtising has progressively developed its webpresence through several online tools. The LIVErtising blog and Twitterfeed are the main communication channels. In line with the course, this platform is intended to be participative, open, user-driven. It offers many tools to go social, hoping many of my visitors will accept to share theirs thoughts on it.

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LIVErtising exam

LIVErtising exam

Aug 14 2016

Updated on August 15: timetable at the bottom You are wondering what to expect for the #LIVErtising exam, right? Here is the information to put you at ease with this. Your study The exam contents correspond to the information shared during the lectures, on the basis of the slides, I mean, the oral contents shared during the lectures, not just the slides. In addition, the Reading File and the Youtube Video Channel…

LIVErtising students getting certified

LIVErtising students getting certified

May 30 2016

In a previous post I suggested the possibility for LIVErtising students to broaden their scope beyond the boundaries of the course. There was a choice among three possibilities, collaborating on the TTI project together with Dentsu Aegis Network and people from Marcel Saucet‘s team, or getting certified either by Hubspot Academy or by Google. Results have far exceeded my expectations and hopes: 67 among the students are now Inbound Certified, three are…

From Listening to Insights: LIVErtising 16.4

From Listening to Insights: LIVErtising 16.4

Feb 19 2016

Hello there!  We are already in our fourth LIVErtising week. TTI has had its kick-off meeting and a save-the-date invitation is due to roll out soon for our Trend Talk Ihecs #2 of April 19. Some among you are already warming up for the Hubspot or Google certifications. And we have already four chapters of the LIVErtising Masters course to chew on. LIVErtising 16.4 is entitles “From Listening to Insights”. I am…

A strong online presence requires
relevant content

LIVE content platforms

Twitter

Content curation for LIVErtising students

FB page

Comment and share my Tweets and Blog posts

LinkedIn

Source of connections for LIVErtising students

Google+

In case G+ breaks through one day!

Youtube

To view the course videos again and again

 

Skydrive

Grab my paper documents and scans

Slideshare

To grab my wonderful slides ;-D

Some pictures I use in my slides

Listly

Social bookmarks for my dissertation students

Netvibes

All my RSS feeds – I don’t feedly

Spotify

I love music – share my tastes?

Pinterest

Some of my pins – do you pin?

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