LIVErtising
networked, participative, collaborative

LIVErtising is…

LIVErtising is the online support of my Masters Course in Marketing Communication at IHECS, Brussels. It is provided by Jean-Pierre Ranschaert.

The subject of the course is LIVE advertising, i.e. participation, networked, people-centered communication. LIVErtising is intended to gather social capital through the use of social networks. It observes, describes and analyses the switch that is progressively taking place from the broadcast paradigm over permission marketing to networked communication.

LIVErtising has progressively developed its webpresence through several online tools. The LIVErtising blog and Twitterfeed are the main communication channels. In line with the course, this platform is intended to be participative, open, user-driven. It offers many tools to go social, hoping many of my visitors will accept to share theirs thoughts on it.

Latest blogposts

All blogposts
LIVErtising 19 Hubspot and Google Certifications

LIVErtising 19 Hubspot and Google Certifications

Mar 02 2019

LIVErtising is marketing communication based on engagement. In this course I’ll try to base my approach on the same foundation: interaction and amplification/advocacy. This is why I invite you all to have a look around the site and discover the many things it has to offer for your own personal development. In this post I’ll introduce the possibility to get your a Hubspot Academy or a Google Garager official certification. Indeed, we…

LIVErtising 2019 on the starting blocks

LIVErtising 2019 on the starting blocks

Feb 01 2019

February is here again with its usual load of advertising adrenaline, the American Super Bowl among its most prominent events, with airtime costs increasing to new record prices. The same inflationary move is taking hold of advertising’s new baby, influencer marketing, while online display ads seem to be marred by click fraud costing the industry over 6.5 billion dollars.  More than ever this asks the question: where is advertising taking us? This…

3 Marketing Predictions for 2019

3 Marketing Predictions for 2019

Jan 07 2019

As usual at the turn of the year, many marketing communication experts have been vying for our attention recently. Google too has asked three of them to turn back on 2018 in order to predict what is likely to be hot this year. Here are their candidates: voice marketing, consumer intent and influencer marketing. Areas you’ll need to focus on in order not to miss the boat, or even only rock it.…

A strong online presence requires
relevant content

LIVE content platforms

Twitter

Content curation for LIVErtising students

FB page

Comment and share my Tweets and Blog posts

LinkedIn

Source of connections for LIVErtising students

Google+

In case G+ breaks through one day!

Youtube

To view the course videos again and again

 

Skydrive

Grab my paper documents and scans

Slideshare

To grab my wonderful slides ;-D

Some pictures I use in my slides

Listly

Social bookmarks for my dissertation students

Netvibes

All my RSS feeds – I don’t feedly

Spotify

I love music – share my tastes?

Pinterest

Some of my pins – do you pin?

Are you ready to start a conversation?

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