LIVErtising
networked, participative, collaborative

LIVErtising is…

LIVErtising is the online support of my Masters Course in Marketing Communication at IHECS, Brussels. It is provided by Jean-Pierre Ranschaert.

The subject of the course is LIVE advertising, i.e. participation, networked, people-centered communication. LIVErtising is intended to gather social capital through the use of social networks. It observes, describes and analyses the switch that is progressively taking place from the broadcast paradigm over permission marketing to networked communication.

LIVErtising has progressively developed its webpresence through several online tools. The LIVErtising blog and Twitterfeed are the main communication channels. In line with the course, this platform is intended to be participative, open, user-driven. It offers many tools to go social, hoping many of my visitors will accept to share theirs thoughts on it.

Latest blogposts

All blogposts
LIVErtising 17 Inbound Marketing Certification

LIVErtising 17 Inbound Marketing Certification

Feb 18 2017

LIVErtising is marketing communication based on engagement. In this course I’ll try to base my approach on the same foundation: interaction and amplification. This is why I invite you all to have a look around the site and discover the many things it has to offer for your own personal development. In this post I’ll introduce the possibility to get your Inbound Marketing Certification. Indeed, we need more than the LIVE lectures…

LIVErsiting off to a new start 2017

LIVErsiting off to a new start 2017

Feb 12 2017

February is here again with its usual load of advertising adrenaline, the American Super Bowl 51 among its most prominent events. This year, as usual, word of mouth surrounding the game takes place before the moment itself, as well as during and after it. Each year February also sees the start of a new LIVErtising term for Masters students majoring in Advertising at IHECS, Brussels. The course focuses on the radical change that has…

LIVErtising exam

LIVErtising exam

Aug 14 2016

Updated on August 15: timetable at the bottom You are wondering what to expect for the #LIVErtising exam, right? Here is the information to put you at ease with this. Your study The exam contents correspond to the information shared during the lectures, on the basis of the slides, I mean, the oral contents shared during the lectures, not just the slides. In addition, the Reading File and the Youtube Video Channel…

A strong online presence requires
relevant content

LIVE content platforms

Twitter

Content curation for LIVErtising students

FB page

Comment and share my Tweets and Blog posts

LinkedIn

Source of connections for LIVErtising students

Google+

In case G+ breaks through one day!

Youtube

To view the course videos again and again

 

Skydrive

Grab my paper documents and scans

Slideshare

To grab my wonderful slides ;-D

Some pictures I use in my slides

Listly

Social bookmarks for my dissertation students

Netvibes

All my RSS feeds – I don’t feedly

Spotify

I love music – share my tastes?

Pinterest

Some of my pins – do you pin?

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