networked, participative, collaborative

LIVErtising is…

LIVErtising is the online support of my Masters Course in Marketing Communication at IHECS, Brussels. It is provided by Jean-Pierre Ranschaert.

The subject of the course is LIVE advertising, i.e. participation, networked, people-centered communication. LIVErtising is intended to gather social capital through the use of social networks. It observes, describes and analyses the switch that is progressively taking place from the broadcast paradigm over permission marketing to networked communication.

LIVErtising has progressively developed its webpresence through several online tools. The LIVErtising blog and Twitterfeed are the main communication channels. In line with the course, this platform is intended to be participative, open, user-driven. It offers many tools to go social, hoping many of my visitors will accept to share theirs thoughts on it.

Latest blogposts

All blogposts
LIVErtising 20 Hubspot Academy Certification

LIVErtising 20 Hubspot Academy Certification

Feb 17 2020

LIVErtising is marketing communication based on engagement. In this course I’ll try to base my approach on the same foundation: interaction and amplification/advocacy. This is why I invite you all to have a look around the site and discover the many things it has to offer for your own personal development. In this post I’ll introduce the possibility to get your Hubspot Academy official certification. Indeed, we need more than the LIVE…

LIVErtising setting off for twenty-twenty

LIVErtising setting off for twenty-twenty

Jan 29 2020

This twenty-twenty episode of my LIVErtising Master course in digital marketing communication is about to start. It is entitled “Advertising DISsonance”, because fifteen years after the Break up video witnessed the need for advertisers to #bringtheloveback in the heart of the audience, the gap separating them has actually widened. Research upon research shows how sharply trust eludes advertisers, advertising costs are going through the roof, fraud is marring digital marketing, technology is…

Displaying your LIVErtising stones of knowledge 2019

Displaying your LIVErtising stones of knowledge 2019

May 10 2019

May 26 update: check out your certification results on the corresponding blog page and the Q&A in the comments at the bottom of this post (by the way, you can follow the RSS feed for more comments and answers, you should know how to do this. Hint? Feedly) Here is the final information relating to the LIVErtising oral exam. Please read this carefully: nothing new, but it is good to understand the…

A strong online presence requires
relevant content

LIVE content platforms


Content curation for LIVErtising students

FB page

Comment and share my Tweets and Blog posts


Source of connections for LIVErtising students


In case G+ breaks through one day!


To view the course videos again and again



Grab my paper documents and scans


To grab my wonderful slides ;-D

Some pictures I use in my slides


Social bookmarks for my dissertation students


All my RSS feeds – I don’t feedly


I love music – share my tastes?


Some of my pins – do you pin?

Are you ready to start a conversation?

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