LIVErtising
networked, participative, collaborative

LIVErtising is…

LIVErtising is the online support of my Masters Course in Marketing Communication at IHECS, Brussels. It is provided by Jean-Pierre Ranschaert.

The subject of the course is LIVE advertising, i.e. participation, networked, people-centered communication. LIVErtising is intended to gather social capital through the use of social networks. It observes, describes and analyses the switch that is progressively taking place from the broadcast paradigm over permission marketing to networked communication.

LIVErtising has progressively developed its webpresence through several online tools. The LIVErtising blog and Twitterfeed are the main communication channels. In line with the course, this platform is intended to be participative, open, user-driven. It offers many tools to go social, hoping many of my visitors will accept to share theirs thoughts on it.

Latest blogposts

All blogposts
Moving from SEO to SXO

Moving from SEO to SXO

Apr 16 2018

The next stop on our digital advertising journey will be SEO… or rather SXO. Optimising your website for a better search experience for the user To warm up, here is a short quiz that’ll help you gauge your understanding of the SEO field. Take it before next Friday’s lecture, to make this more relevant to you. And the direct link to the quiz. The student version of the keynote can be downloaded…

LIVEquizzes to check your understanding

LIVEquizzes to check your understanding

Apr 07 2018

Here are some quizzes I have cooked with love and affection for you. They a intended to tickle your basic knowledge of Google Analytics and Display advertising. Twenty questions and ten minutes each, plus a correction sheet at the end. Go ahead.   Here is a a direct link. And the direct link to the quiz. Do me a favour, leave a comment below to let me know if you found this…

Your LIVErtising 3 stones of knowledge

Your LIVErtising 3 stones of knowledge

Apr 01 2018

To start you preparing the LIVE exam actively, here is the necessary information about the format and contents of the exam. <May 15 update: the complete list of exam concepts can be found below> <May 7 update: please check your Hubspot Certification results at the bottom of the post presenting the certification> <May 5 update: add your questions and check answers in the comments at the bottom of this page – you…

A strong online presence requires
relevant content

LIVE content platforms

Twitter

Content curation for LIVErtising students

FB page

Comment and share my Tweets and Blog posts

LinkedIn

Source of connections for LIVErtising students

Google+

In case G+ breaks through one day!

Youtube

To view the course videos again and again

 

Skydrive

Grab my paper documents and scans

Slideshare

To grab my wonderful slides ;-D

Some pictures I use in my slides

Listly

Social bookmarks for my dissertation students

Netvibes

All my RSS feeds – I don’t feedly

Spotify

I love music – share my tastes?

Pinterest

Some of my pins – do you pin?

Are you ready to start a conversation?

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