networked, participative, collaborative

LIVErtising is…

LIVErtising is the online support of my Masters Course in Marketing Communication at IHECS, Brussels. It is provided by Jean-Pierre Ranschaert.

The subject of the course is LIVE advertising, i.e. participation, networked, people-centered communication. LIVErtising is intended to gather social capital through the use of social networks. It observes, describes and analyses the switch that is progressively taking place from the broadcast paradigm over permission marketing to networked communication.

LIVErtising has progressively developed its webpresence through several online tools. The LIVErtising blog and Twitterfeed are the main communication channels. In line with the course, this platform is intended to be participative, open, user-driven. It offers many tools to go social, hoping many of my visitors will accept to share theirs thoughts on it.

Latest blogposts

All blogposts
Displaying your LIVErtising stones of knowledge 2019

Displaying your LIVErtising stones of knowledge 2019

May 10 2019

May 26 update: check out your certification results on the corresponding blog page and the Q&A in the comments at the bottom of this post (by the way, you can follow the RSS feed for more comments and answers, you should know how to do this. Hint? Feedly) Here is the final information relating to the LIVErtising oral exam. Please read this carefully: nothing new, but it is good to understand the…

LIVErtising 19 Hubspot and Google Certifications

LIVErtising 19 Hubspot and Google Certifications

Mar 02 2019

May 26 update: here is the list with the complete results – please check it to see whether I have included yours correctly and let me know if that happens not to be so – three ??? mean I have not had any indication of your results and must get them asap – here is the direct link. LIVErtising is marketing communication based on engagement. In this course I’ll try to base…

LIVErtising 2019 on the starting blocks

LIVErtising 2019 on the starting blocks

Feb 01 2019

February is here again with its usual load of advertising adrenaline, the American Super Bowl among its most prominent events, with airtime costs increasing to new record prices. The same inflationary move is taking hold of advertising’s new baby, influencer marketing, while online display ads seem to be marred by click fraud costing the industry over 6.5 billion dollars.  More than ever this asks the question: where is advertising taking us? This…

A strong online presence requires
relevant content

LIVE content platforms


Content curation for LIVErtising students

FB page

Comment and share my Tweets and Blog posts


Source of connections for LIVErtising students


In case G+ breaks through one day!


To view the course videos again and again



Grab my paper documents and scans


To grab my wonderful slides ;-D

Some pictures I use in my slides


Social bookmarks for my dissertation students


All my RSS feeds – I don’t feedly


I love music – share my tastes?


Some of my pins – do you pin?

Are you ready to start a conversation?

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